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Expertise

SRF Echo der Zeit

In May 2024, SRF Echo der Zeit reported on coloured diamonds as an asset class. We classify the key statements of the programme calmly and show what qualified investors in Switzerland should actually attend to.

This guide is based on the report of 11 May 2026 on SRF1 Radio Echo der Zeit. The programme dealt with coloured diamonds as an alternative investment. Welcome Future AG classifies the key statements for investors from a calm, long-term perspective.

  • 01

    Rarity

    Natural coloured diamonds form under exceptional geological conditions and are available worldwide only in small quantities.

  • 02

    Expertise

    Valuation, certification and selection determine long-term value preservation far more than short-term market sentiment.

  • 03

    Patience

    This asset class rewards a long investment horizon and a clear understanding of its market mechanics.

Image examples

Argyle Pink Diamant in einer schwarzen Präsentationsbox
Argyle Pink Diamond in a presentation box. The image shows how certification, provenance and presentation come together for coloured diamonds.
Pinkfarbene Diamanten aus der Argyle Mine
Argyle Pink Diamonds presentation. The image underscores the limited availability of specific tones and the collector character of individual natural diamonds.

Why coloured diamonds are rare

Coloured diamonds form under extraordinary conditions deep in the earth. Even small trace elements or structural changes give a natural diamond an intense colour. Pink, blue and green diamonds are among the rarest minerals at all; yellow and brown shades occur more frequently. This scarcity is not the result of a marketing claim but a geological fact.

With the closure of important mines, including the Australian Argyle mine, the annual supply of certain colour shades has declined further. Anyone looking today for a flawless Fancy Vivid Pink of auction quality is moving in a market where only individual natural diamonds are offered each year.

The cut decides

A coloured diamond gains its visual value only through cutting. The task of a diamond cutter is to make as much colour visible as possible without losing clarity and weight. This is a craft discipline with a long tradition and can materially raise or reduce the market value of a natural diamond.

For investors, this means that a comparable rough weight in carats says nothing about the final value. Only the combination of colour, clarity, cut and weight delivers a complete picture. Internationally recognised reports document these features in a transparent way.

Not like gold

The SRF programme rightly stresses that coloured diamonds have no daily exchange quote. The market functions differently from gold or exchange-traded investments. Valuations result from internationally recognised reports, auction outcomes and the specific buyer situation.

This leads to a clear expectation. Anyone seeking liquidity at the push of a button is better served by liquid securities. Anyone seeking a very long-term tangible asset with low correlation to equities and bonds may consider coloured diamonds as an admixture.

Market data and assessment

Auction results from recent years show that outstanding pink and blue diamonds can fetch very high prices at the top end. These data points come from an extremely thin market segment and are not an indication for the broad diamond market. An ordinary yellow or brownish diamond follows a different price logic than a certified Fancy Vivid natural diamond of investment quality.

Past market data and individual record sales are no commitment for future performance. Welcome Future AG deliberately does not communicate percentage return expectations and recommends a conservative view of tangible assets of this kind.

A coloured diamond is neither a savings book nor an equity index. It is a concentrated, portable tangible asset with its own market logic. Welcome Future AG

Origin and certification

A serious investment in coloured diamonds begins with origin. The natural diamonds should come exclusively from natural sources. Synthetic diamonds from the laboratory are not an investment product, as they can be reproduced technically and lack a comparable tangible-asset character.

Every investment diamond carries an internationally recognised report. Welcome Future AG works with certificates from renowned institutes such as GIA, HRD and IGI and documents origin, cut, clarity, colour and weight in a transparent file. Valuable natural diamonds are stored in international bonded warehouses, with transport carried out by specialised value services.

Whom this asset class suits

Coloured diamonds are suitable as a deliberate admixture within a portfolio that is already solid. They complement liquid assets such as securities, real estate or classical tangible assets. They replace neither an emergency reserve nor a liquidity account.

Typical profiles are entrepreneurial families, long-term private investors and institutional clients who seek a concentrated, portable and discreet form of tangible asset. Advisory is carried out personally, discreetly and individually.

Assessment by Welcome Future AG

The SRF Echo der Zeit programme gives a realistic picture. It emphasises both the fascination and the risks of this asset class. Welcome Future AG shares this perspective and adds two observations from more than forty years of market proximity.

First, the top segment of natural coloured diamonds has tightened structurally because several important mines have ceased production. Second, no market can be used well without expertise and independent certification. Anyone considering coloured diamonds should choose a partner with proven experience and honestly review their personal investment strategy.

Note. Past market data and individual auction results offer no guarantee of future performance. This content is for general information and does not replace individual advice.

Frequently asked questions

Are coloured diamonds a safe investment?

Natural coloured diamonds are considered a tangible asset with very limited supply. There is no guarantee of future performance. Past market data do not allow a reliable forecast. Welcome Future AG recommends careful selection, an international report and a long investment horizon.

How does the market differ from gold?

Gold is traded daily on exchanges and priced transparently. Coloured diamonds have no exchange quote. Valuation and sale depend on expertise, certificate and the specific buyer base. In return, this asset class offers low correlation with classical markets.

Which certificates are decisive?

Internationally recognised reports from institutes such as GIA, HRD or IGI document colour, clarity, cut and weight. They are the basis for valuation, insurance and resale. Welcome Future AG uses exclusively diamonds with such certificates.

In brief

Three sentences if in a hurry

  1. Natural coloured diamonds are a scarce tangible asset with their own market logic.
  2. Cut, clarity and independent certification decide on real value.
  3. Suitable as a long-term admixture, not a replacement for liquid investments.

On air

SRF Echo der Zeit

11 May 2026 Min 37 sec 10

Feature “Coloured diamonds: investment or risk stones”.

Feature in the programme of 11 May 2026, from minute 37.

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